Monday, December 19, 2011

Ten Greatest Public Relations And Marketing Books

10 Must-Read Public Relations And Marketing Books By Ronn Torossian

10 Must-Read Public Relations And Marketing Books 

By Ronn Torossian



Owning 1 of the 25 largest US PR Firms, I am regularly asked about the best Public Relations books and as such, in no particular order wanted to offer my thoughts of the Top 10 PR books, and marketing books. This list is quite subjective, and one which is meant as a guidepost for those wanting to become the best in the industry – hence rather than reading books strictly about PR, related books are on the PR must read list.

In no particular order:

* “How to Win Friends and Influence People” by Dale Carnegie: This book has been called the Public Relations bible – Having sold over 15 million copies since 1st being published in 1937 as Carnegie states in the book “success is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." It’s a classic and a great one.

* “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell: An enjoyable, great read which tells us how "Ideas and products and messages and behaviors spread like viruses do.” Understanding the power of audiences and to whom, and how to communicate is a core necessary value for all in PR & marketing.

* “Crystallizing Public Opinion” by Edward L. Bernays: The first book by the man considered to be the father of public relations, Bernays combined crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how PR could thrive by managing public opinion. Amazing how true that even today his book rings true, including the statement: "Perhaps the most significant social, political, and industrial fact about the present century is the increased attention which is paid to public opinion."

* “Thank You for Smoking” by Christopher Buckley: While the movie wasn’t great, the novel most certainly is. The book features a Big Tobacco representative who does a great job of defending not only tobacco companies but also those who partake in the dangerous habit of using their products. Good read.

* “Confessions of an Advertising Man” by advertising legend David Ogilvy – There are similarities between advertising and PR and understanding marketing and advertising from 1 of the greatest advertisers ever is necessary reading for all in PR. It’s a well written clean book which breaks out his concepts tactics, and techniques and are a must-read for anyone in business – and particularly marketing and PR.

* ”It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business” by Jason Jennings and Laurence Haughton. Media moves very fast, and as a 2011 survey indicated, being a Public Relations pro is the 2nd most stressful job in America. Moving fast is core to the PR business and necessary to thrive.

* “Reputation Rules: Strategies for Building Your Company's Most Valuable Asset” by Daniel Diermeier: This professor from the Kellogg School of Management tells us how “In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post.” Fascinating examination of understanding the importance of reputation.

* “Spin: How to Turn the Power of the Press to Your Advantage” by Michael S. Sitrick – Written by the founder of a major crisis PR firm, the book is an insider’s guide into the world of crisis communications. It’s a crisis PR handbook.

* “Game change: Obama and the Clintons, McCain and Palin, and the race of a lifetime” by John Heilemann, Mark Halperin: "This shit would be really interesting if we weren't in the middle of it."—Barack Obama, September 2008. A fascinating insiders take pulling back the curtain – and media insight on the fascinating presidential campaign which saw Obama’s rise to be the most powerful man in the world.

* “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian: Naturally, my PR book is a must read – it’s also the 1st book by the owner of a top 25 PR Agency. The book details how valuable public relations is - how public relations can define brands; help companies and individuals court the press or avoid it; grow business; resolve crises quickly; improve search results on Google and so many other things. Effective PR makes such a difference – and I have many case studies and great stories to illustrate it.

Buy this book at: http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620

So, there you have it – 10 must read Public Relations books. Now you have the required PR reading list.

Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations, 1 of the 25 largest PR firms in the US. Ronn Torossian has overseen the rapid growth and expansion of the PR agency to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400.

A Touch of Greatness- The Greatest Self Help Book

A Touch of Greatness- The Greatest Self Help Book Ever Written



Author: A. Majid

In 1981, a little book called A Touch of Greatness was published. Not many know of this book and even fewer have heard of its author, Frank Tibolt. We heard about The Secret, we are attracted to The Law of Attraction, we are interested in Getting Things Done and we have read Think and Grow Rich and Pyscho-Cbynetics but this book tops them all.

Frank Tibolt born in Schuylkill County, Pennsylvania in 1897. He moved to Philadelphia after finishing his college and managed several business which includes the famous Lintons chain of family restaurant. It was during this time that he developed his passion for studying the method used by successful people. This passion was also behind his decision to create self-help courses.

Frank Tibolt wrote A Touch of Greatness at the ripe old age of 84 and he continued teaching, motivating and helping others until his death in 1989 at the age of 92.

A Touch of Greatness is the fruit of Franks work. It is a 12 chapter book which contains some of the most wise sayings you will ever read. In this book you will discover a simple technique used by one of Americas famous industrialist to achieve success. He paid what will amount about half a million dollars in todays currency for that knowledge. This lesson, which is in the first chapter of the book, can help you multiply your profits.

In lesson 9 of the book contains what is termed as the Conversation Alphabet. It contains many examples of how you can use this Alphabet and never be tongue-tied again. In chapter 10, How To Think Effectively and Make Correct Decisions, there is lesson where a technique called The Mind Stimulator is introduced. It will help you to be creative and innovative. It will help you to clear all those mental traffic jams that you have carrying with you.

A Touch of Greatness will teach you what the rich and successful know and do. It clarifies those laws that have brought them fame and fortune.Apart from revealing NATURE\'S GREATEST LAW, A Touch of Greatness will show you how to acquire and use the two most contributing factors to unlimited wealth and success. It also contains over 600 of the Worlds most inspiring tips and wise sayings.

I bought this book back in 1993 and over the years I have read and re-read the book more than a dozen times. Every time I read it I gain something new. I feel revitalized and motivated. It has helped me to be more organized in my work and to be clear headed at all times.

A Touch of Greatness is written in simple and easy to understand language. It is direct and does not hide behind fancy techniques. It doesnt suggest short-cuts. It is a powerful book and applying its lessons will bring about positive changes in your life. You will easily generate ideas, make yourself rich, start conversation with anyone, anywhere.

A Touch of Greatness is a gem and I suggest you take time to read it.

Article Source: http://www.articlesbase.com/self-help-articles/a-touch-of-greatness-the-greatest-self-help-book-ever-written-4991084.htm

About the Author
Don't deny yourself the opportunity to read the greatest self help book ever written. Get your copy here

Wednesday, December 14, 2011

Five Best Motivational Books

The 5 Best Motivational Books

That Will Change Your Life

Author: Michael Lee

I love reading books that inspire us to become more than who we are; and so far, I have come across some of the best motivational books you wouldn't want to miss. These are some of my reviews of the most inspirational books out there.

The Best Motivational Book: The Secret

On the top of my list is The Secret by Rhonda Byrne. It is basically the book version of the world-renowned film of the same title, and it\'s a wonderful accompaniment to life.

What could be more motivating than a book that teaches you how to achieve everything that you've ever wanted to accomplish - whatever that may be - using the law of attraction? This is a book that says nothing is impossible and more importantly, makes you believe it.

The Second Best Motivational Book: The Alchemist

The most inspirational books aren't always self-help in nature. Paulo Coelho\'s The Alchemist is a must on every person\'s shelf.

The story is of a young shepherd boy named Santiago who goes on an exciting adventure to reach his dreams. The book is riddled with philosophies and talks about the importance of understanding your personal legend.

The Third Best Motivational Book: The Happiness Project

This book's real title is The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun. Written by Gretchen Rubin, this is possibly one of the easiest and fun reads in the list.

While it is indeed one of the most inspiring books I've come across recently, it is never preachy as some books often become. Reading Rubin's work is like reading the adventures of a good friend - funny, down-to-earth and downright inspiring.

The Fourth Best Motivational Book: Winning

One of the greatest books when it comes to management is Jack Welch's Winning. Hype can sometimes make a book seem more successful than it really is, but Winning (co-written by wife Suzy Welch) is truly deserving of all its accolades.

In this book, the inspirational CEO talks about making the work environment more positive and how to be the best person you can be at work, among others. Packed with a lot of lessons in management, this book is worth every cent you pay.

The Fifth Best Motivational Book: Your Best Life Now

And finally, let me present to you Your Best Life Now. Joel Osteen is a pastor, but even if you\'re not Christian, his book is a wonderful source of good advice and motivational tips. His book is simple and would be a wonderful companion to just about anybody.

When it comes to the best motivational books, everyone has an opinion. These are the books that made it to my list and I'm sure that you have your own set, too. I hope that these can help you live a better life.

Article Source: http://www.articlesbase.com/motivational-articles/the-5-best-motivational-books-that-will-change-your-life-5137887.html


About the Author
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Tuesday, November 29, 2011

Three Great Books on Virtual Server Hosting

Three Great Books on Virtual Server Hosting

Three Great Books on Virtual Server Hosting


Virtual server hosting or cloud computing could be the latest phenomenon to have broken through within the IT world. Even though this may appear like an alien concept to the people who are not technically minded, virtualisation to be a concept, first surfaced inside the 1960s when computation scientist John McCarthy preached around the 'public utility'. Truly, we're no more while in the concept stage. Today, it is the conversation starter in every business.

Virtual hosting is among the most new way to compute and may be described as a pool of shared servers which often can deliver individual IT infrastructures for most different users. Virtualisation conserve money making a difference to your environment by eradicating the challenge of underutilisation of physical servers, so learning the realm of cloud computing needs to be a high priority for businesses coming from all sizes.

If you wish to explore virtual server hosting, there are several specialist publications on the market to help you get to grips along with it.

Here i will discuss a trio of books that might allow you to:

1. Cloud Computing for "Dummies" (2009) 
This book is quite obvious to see, so that it is suitable for readers of all levels. Even if you're not just a technology whizz, you are going to still discover the information provided on this printed guide quite simple to digest. Published by a team of experts, this is the very up-to-date summary of just what the recent technological revolution is about.

2. The Big Switch: Rewiring the World from Edison to Google
This publication is written that has a speculative approach, considering our computer revolution and discussing the possible advantages and disadvantages that any of us could face in the foreseeable future. Correlating today's IT developments with all the electric grid, The fundamental Switch takes us into days gone by and provides us a possible forecast of the future.

3. Executive's Help guide Cloud Computing 
Manufactured for absolute practicality, this book can advise business leaders of the best ways to advance forward inside of a world where clouds lead how. This is a non-technical guide that explains how organisations can conserve money while achieving significant growth.

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pricing charged for any Ip only become chargeable whenever they exceed 30. Furthermore, extra fees are charged to appeal to the management. Some examples are the help that exist to clients in being sure that they get quality and consistent services. Additionally they plan for the server's configuration and its particular security standards. Additionally , they compliment pay the technicians who deal in regularly maintaining the equipments with their facilities. The luxury of this can be which the client is assured of all time connection without the need of the system drop. When the client needs additional services to improve their servers, they are obliged to feature extra fees. This can be by requesting for any remote console access, firewall services, SPAM, virus and Spyware filtering along with network monitoring and the like.http://www.serverchoice.com/

Monday, November 28, 2011

20 Greatest Self Development Books

The 20 Greatest Self Development Books
Ever Written


As a Life Coach I have read a LOT of self development books, probably in excess of 500 over the last couple of decades and I regularly get asked what are my favorites of of all time are. I usually shirk the answer because it is so subjective, but today I thought I'd take a stab at listing what I think are the best 20 ever written.

The following books are the ones that have stand the test of time for me, and me alone. What I mean by that is that I am fully aware that books like The 7 Habits, Flow and Think And Grow Rich were/are classics, and indeed, I enjoyed all of them.

However, I happen to think that there are now better, more accessible books out there, and as such none of the above make my list. Although, it has to be said, they would have done if I was writing a list of the 20 most influential self development books ever written. As would, almost certainly, The Power Of Now, How To Make Friends and Influence People, As A Man Thinketh and Get Things Done.

I'm also including books that you may not necessarily find in the self development isle of your local book store. I believe books on social and behavioral psychology that help us understand how, and why, we make decisions, can be just as useful for self development purposes as more traditional 'how to' kind of publications.

20. The Element - Sir Ken Robinson
I'm not sure if this book will stand the test of time because although it's about creativity, it's also about the education system as it stands now. Education sucks in this country (and the rest of the world I may add) and we need a fundamental overhaul from top to bottom and Sir Ken Robinson gets this.
Make no mistake though, The Element is not a rant, although Robinson could have been forgiven for allowing it to become one.
It is however, a fascinating insight into creativity and there are some great stories of people through sheer determination, refusing to allow their dreams and creative edge to be buried. If you are in any doubt at the whether this book is for you, go and watch Sir Ken deliver his brilliant speeches at Ted.com

19. Embracing Fear - Thom Rutledge
I love Thom Rutledge because he is a real person. He's a brilliant therapist that admits he had a huge alcohol problem and that his life isn't perfect or even close to being perfect. He's funny, intelligent and very, very good at what he does.
Embracing Fear is a thoughtful and amusing book with more of its fair share of A-ha! moments. If fear is a problem in your life then this is good a starting point as any and in my humble opinion is blows away the more celebrated "Feel The Fear and Do It Anyway"

18. The Motivated Mind - Raj Persaud
I bought this book a few years ago back in England and never finished it. However, I pulled it out a few months ago to find something I thought I had read in it and was amazed at how much great stuff I had missed out on.
Persaud has since been found guilty of plagiarism after he lifted a colleagues work in a medical paper he published, and that almost caused me leave it off the list. But that would be an injustice because it's an excellent insight into the human mind that deserves to be read no matter who wrote it.
It drifts between psychology, coaching and common sense and (he even takes time to slam Life Coaching!) and he's not the funniest dude on the planet, nor even in his own household I would imagine, but it's still a great book if you can track a copy down.

17. Don't Sweat The Small Stuff (And It's All Small Stuff) - Richard Carlson
This book sat in my bathroom for what seemed like years. It did for me over that time period what my iPhone with its Scrabble app does for me now, if you know what I mean.
DSTSM contains 100 short chapters of timeless wisdom. It's the kind of book that you can open, read a chapter and immediately be able to apply it to your life.
It's probably not earth-shattering and it may not necessarily help people to change permanently, unless they allow it to. However, it may well prompt them to pause and take stock which has to be the starting point for conscious change.

16. The Brain That Changes Itself - Norman Doidge
A fascinating and excellent book for sure and one that really opened my eyes to the potential of the human brain and what we can do at an individual level to maintain our own cognitive abilities.
The part that jumped out as me was the research that suggests there seems to be no real reason (drug and alcohol abuse notwithstanding) for the brain to deteriorate like it does in most people. And the predominant cause is through the lack of the right kind of stimulation, and not because of how old somebody is.
This book will be great if you ever bristle at people that claim others cannot change and use phrases like, "A leopard never changes its spots". This book gives you the scientific proof as to why that is, and I use a technical term now so Google it if you're not sure what I mean, total bollocks.

15. The Monk Who Sold His Ferrari - Robin Sharma
In a nutshell, a rather unhappy, unfulfilled but in terms of work, highly successful, attorney, has a heart attack. He starts to question the reasons behind his relentless pursuit of money and winning court cases at all costs. When he doesn't discover the answers he heads off to find himself an Indian guru or two hoping they can explain the meaning of life to him.
As you may have guessed, he does indeed find his purpose for existence as well as peace of mind and a nice saffron robe too.
When I first read this book I was quite indignant, because although Sharma uses other peoples quotes and ideas he attributes none of them. I kept thinking "Such and such said that" and that was "Such and such's idea"
I was being churlish and anal using that as a criticism because it's total jealousy because I didn't think of such a brilliant idea.
If you want a fast track to some of the best self development material (without ever knowing where it came from), this is the book for you. Whisper is quietly, you may even find mention of 30 day challenges years before another well known self-development guru supposedly invented them.

14. Predictably Irrational - Dan Ariely
Most people presume they are a rational person making decisions in life based on cold hard facts. The reality is, everybody is irrational and we all make decisions often in spite of contradictory facts and evidence.
As a sales person I have intuitively known people are irrational for years, but I never realized that irrationality was so predictable and so exploited by advertisers and marketers.
'Predictably Irrational' explains why we procrastinate, why we like to leave our options open, often to our own detriment, the power of free, why people are dishonesty and the real cost to Society, the power of beliefs and the difference between social and market norms.
Some of the stories I have read or heard about before, but as a Professor of Behavioral Economics at MIT, there is a lot of his own work included that was new to me. The way he weaves it all together makes this a highly enjoyable and incredibly enlightening read.
If you want to know more about what makes you and others tick and be even more aware of how the less scrupulous sometimes use that knowledge to sell to you, then this is the book for you.

13. The Success Principles - Jack Canfield
I'm not even sure what I really think about Jack Canfield because he can sometimes appear smarmy and insincere and will be forever linked to the The Secret, which I didn't really care for.
However, my suspicion, for what it's worth is that Canfield is a genuine guy, but whether he is or whether he isn't, The Success Principles is an excellent read. In fact, it probably provided me with the biggest A-ha! moment in my life when Canfield told the old adage;
"If one man tells you you're a horse, he's insane.
If three men tell you you're a horse, there's a conspiracy.
And if ten men tell you you're horse, you need to get a saddle."
Reading that made me realized that I needed a saddle and that all the people telling me I was a negative person weren't delusional, I was.
One of the greatest collection of uplifting, inspirational and can-do stories mixed in with Canfields common sense wisdom make this a modern day classic, at least in my mind.

12. Awaken The Giant Within - Tony Robbins
Robbins is the easiest figure in the personal development field to poke fun at. After all, he's about 13 feet tall, is outrageously intense, appears to be Benjamin Button and has the shiniest teeth in Christendom. Yes, even shinier than Jack Canfields!
He also took NLP techniques largely developed by Bandler and Grinder, repackaged them, re-named them in some cases and then delivered them to the masses. To be fair, and to the best of my knowledge, he ever explicitly claimed credit and I'm not even sure he meant to mislead anybody, he just delivered some great information
Awaken The Giant Within introduces some very powerful NLP ideas that are relatively easy to employ and can be life changing, and the story about how Mr Honda started Honda Automobiles is worth getting the book for alone.
It's a long book though at well over 500 pages so if you like quick reads it wont be for you.

11. Learned Optimism - Martin Seligman
I recently re-read this a few years after I first heard it as an audio program and I got even more out of it the second time round.
It's important to understand the difference between optimistic thinking and positive thinking because they are not the same thing. The jury is out scientifically speaking, as to whether affirmations and positive thinking are always helpful. In fact, many people think they can actually be unhelpful in certain circumstances.
If you're being chased by a very hungry bear and you have 2lbs of live salmon wriggling around down your underwear, thinking affirmations and telling yourself not to worry because everything will be ok, probably wont help (not you or the salmon anyway, the bear will be fine with it).
Being optimistic that you have the power to change things however, would encourage you to look for solutions and in no time at all you'll have either tossed out the fish or eaten them and died from mercury poisoning
It is serious science that Seligman presents and leaning on cognitive behavioral therapy research to explain how we can make changes.
The remarkable conclusions about the benefits of thinking optimistically are readily accepted wisdom now and include, better health, better prospects for success at work and a longer life span. Not bad huh?

10. The Power of Full Engagement - Jim Loehr and Tony Shwartz
This book really does deserve all the praise it receives. It's the first book ever written (that I know of anyway) that transfers techniques developed by the authors to help athletes perform at a top-class level, to the world of business.
Loehr and Swartz suggest that you're only as strong as your weakest link and as such you need to get all aspects of your life right i.e. spiritual, mental, emotional and physical if you want to excel.
They talk about the need for proper nutrition, exercise and disengagement from work that includes family and social time. In short they take an holistic approach they know works with world-class athletes and reason it will be helpful to anybody. I happen to agree for what it's worth.

9. Prometheus Rising - Robert Anton Wilson
There is an NLP Presupposition that says 'The Map is not the Territory' This book could have been quite easily and accurately, called that.
Wilson was a maverick and a quite brilliant thinker, of that there is no doubt. PR gets a bit weird in places and his humor is somewhat off the wall, but there is a very important message pertaining to what we believe reality is, and probably more importantly, what we think it isn't.
The paradox with this book is close-minded my way or the highway types are the people that would get most out of it, but they are the least likely to read it. Or if they do read it they'll just dismiss Wilson as some pot smoking, liberal intellectual, which is of course is exactly what he was.

8. I Know What To Do, So Why Don't I Do It? - Nick Hall
Probably the best self development book you've never heard of and it has been criminally under-marketed. If you want to know how your belief system operates, how to tell in under 5 seconds whether you are in a creative mindset or not, how to set goals that will stick, how anchors or conditioned responses work and how to deal with stress, then this is the book for you.

7. Stumbling on Happiness by Daniel Gilbert
Gilbert takes a look at how the brain works for us and sometimes against us. The twist is that he presents the information in such a manner that even I understood what he was talking about. Not only that, but he had me laughing out loud on several occasions and smiling almost throughout.
The book has a downside though. It will make you realize that you really aren't that unique. Heavens to Betsy, what am I saying, not unique? Well of course you're unique, but you don't really think that uniquely. You think you do, so that's the bit that might niggle you when you finally have to accept that your brain does a great job of fooling you for much of the time.
You'll learn why it's almost impossible to predict how you'll feel about things in the future, hence the reasons why we make so many bad choices. Why money has almost zero effect on your happiness levels and why it's literally impossible to know how happy somebody else is, even if they tell you!

6. Living As A River - Bodhipaksa
This is quite simply the best book on spirituality I have ever read and one I intend to revisit again in 2011. As I told my own blog readers, I found it almost impossible to review and it often left me feeling uncomfortable and frustrated. That may sound like bad thing but nothing could be further from the truth because those states often arise when we are being dragged out of our comfort zone and Living As A River certainly did that. Definitely for you if you like to stretch your thinking and ponder the bigger questions about life and existence. Note: This book is 100% dogma free so if you subscribe to one particular religion and like it that way, Living As A River will not threaten that and it certainly won't try and ram Buddhism down your throat.

5. Overachievement - John Elliot
I actually have this book as an audio program called The Maverick Mindset and if you can afford it I would say buy that rather than the book because it's outstanding!
There are so many great stories from his time as a Sport Psychologist at Rice University and whilst growing up with a father who worked with the US Olympic Ski team, that it's been a constant mine of information to me.
It is heavily sports slanted so if you hate sports, it may not be for you. But it will show you that you can think differently if you really want to and I have never had anybody that bought it tell me anything other than they loved it.

4. Blink - Malcolm Gladwell
Some people miss the fact that this book can really help with personal development. It's the best book I have ever read on rapid cognition. Come to think of it, it's possibly the only book I have ever read devoted solely to rapid cognition.
If you want to understand the power of your unconscious mind and why you should trust it more often, Blink is your answer A few people panned it on release saying it encourages people to be lazy with how they think and not bother to analyze stuff.
I want to say they're idiots that have missed the whole premise of the book, but no Life Coach would ever say such a thing and they are entitled to their opinion.

3. How We Decide - Jonah Lehrer
'How We Decide' not only explains what is going on inside the brain as we make decisions and why we are sometimes so poor, but it does so in a manner that is accessible and interesting to most people. You won't get lost in academic jargon because what there is, is explained clearly and concisely.
Lehrer brilliantly uses real life examples of famous 'blow ups' and successes to explain what was actually happening inside the mind of the person at that time. Occasionally his facts are a bit off, saying Jean Van De Velde lost the British Open on the eighteenth hole, when in reality his total collapse meant a play-off he then lost, but that is a minor quibble.
'How We Decide' will help you understand your thought processes better, realize when to let your unconscious make decisions and when it's best to use your conscious rational mind. It even explains why so many people get caught up in credit card debt and others are prone to become addicts. Great stuff!

2. Your Brain At Work - David Rock
Quite simply it's the best book I have ever read on how the brain works. I don't mean in a dry academic way either, this is aimed squarely at the layperson looking to improve his or her performance in any area of life, but especially the work place.
The book is written in a very quirky and entertaining way.
There are two main characters (a married couple) that undergo numerous situations that put their brain under pressure. Rock firstly runs through the situations as most people would tend to try and manage it.
Then Rock explains what was wrong with their approach and what they could have done to have been more effective, and just as importantly, why they would have had more success.
Then he retells the story with the character acting in a more empowering manner with the new found information.
I learned so much from this book like we have 1/3rd of a second to intercept negative thoughts before we act on them. That it is now accepted the human mind can not hold 7 things is conscious awareness at once, as previously believed, but only 4.
I also learned what happens in the brain just before we get a major insight or new discovery and how we can make them more likely to happen. And why we often procrastinate and the reasons men more likely to do so than women.

1. Man's Search For Meaning - Viktor Frankl
Viktor Frankl spent four years in four different German run concentration camps during World War 2. His observations during that time led to his ground breaking development of the psychology field of logotherapy.
Logotherapy is almost anti-Freudian in its belief that human beings aren't wired up to seek pleasure, but to seek a meaning in life. Those that survived the horrors of places like Auschwitz for any length of time, more often than not had a strong purpose for existence. It is that, which Frankl believed drove them on and gave them hope, ultimately helping them to survive.
At times the book is both harrowing and depressing, but if you can look past the atrocities and the degradation of mankind, you'll find an uplifting book with some very dark humor.
The thing that makes this the greatest book of all time when it comes to self development, is that not only has everything Frankl observed since been supported by scientific research, but even more importantly in my opinion, it offers hope to every human being on the planet.

That no matter how desperate their circumstances they can prevail.

Tim Brownson is an Professional Certified Life Coach. and author from the UK now living in Florida. He is currently in the process of raising $1,000,000 to giveaway to good causes 1,000,000 copies of a book he has co-authored called How To Be Rich and Happy.

Article Source: http://EzineArticles.com/?expert=Tim_Brownson


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Monday, November 21, 2011

Greatest Small Business Books

The Greatest Small Business Start Up Books


Operating a business is not an easy task. There are several things and factors that you need to consider when planning a business. Small business start up can be indeed a challenge especially for first time entrepreneurs. Aside from the tips and pointers that successful businessmen can give you, there are some small business start up books that can actually help you with your venture.

Managing a small business can be very difficult for the reason that you will be required to have a nice network in order to expand as well as to build a network. One of the known small business start up books is 40 Super Tips for Networking You and Your Business by Matthew Corner. This book can surely help you on how you can enhance and gain network that can help you run your business. This book is known to provide practical, concise and applicable strategies that you can use on running a small business. Also, the book offers interesting pointers that you can apply to your business. It also offers an effective means on how you can able to manage your business effectively.

Apart from understanding the importance of networking, it is also very important that you have problem solving skills. If you don't have the knowledge and skills, it is sure that you will not able to run your business. Alpha Dogs: How Your Small Business can Become a Leader by Donna Fenn, is an ideal book that focus on how newbies can run a business. It also focus on problem solving tips, wherein it discuss several problems that is more likely to happen to your business. This book also offers the means on how employees should be handled.

Micheal E. Gerber's The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It, is another impressive small business start up books that discusses the myths of starting a business. This will help you distinguish several factors that are important in managing a business like the difference between working in or on your business.

The book that tackles marketing is undeniably are the best reference that a budding entrepreneurs can be used by them to learn on how they can handle their business effectively. These books use simple English, so that they can able to understand the text easily in case you don't have a background or business degree. Aside from that, people with marketing backwards can also enjoy these books.

Finally, it is not simple to run and manage your small business. That is why, if you can able to find ways to read the books that tackles effective marketing, you will surely learn and able to use it for your business. You just need to choose the right book. There are various ways on how you can get these books such as any nearby bookstore, online bookstores and even cheap or sale books. All you need to do is to read, read and read and you will surely learn the essential means on how you can run your business.

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Wednesday, September 7, 2011

Greatest Books of All Time : Midnight's Children by Author Salman Rushdie

Why Midnight's Children is Called the Booker of the Bookers


For those looking for a racy, rousing read, kindly keep your hands off 'Midnight's Children'.

Salman Rushdie's Midnight's Children - Winner of Best of the Booker, needless to say is a masterpiece in magical realism, brilliantly unfolded at a snail's pace. However, the novel's beauty lies in its style and not action. Nonetheless, a little familiarity with Indian history will make the novel a tad more interesting, given the allegorical references to India's social-political events strewn all across the story.

 Greatest Books of All Time : Midnight's Children by Salman Rushdie Greatest Books of All Time : Midnight's Children by Salman Rushdie

Hilarious and heartbreaking in equal measure, the story revolves are two children (in fact midnight's 1001 children) who were born at the precise instant of India's arrival at independence. Their destinies inextricably intertwined forever, thanks to the time of their births.

Saleem Sinai, the protagonist, when tumbled forth into the earth on Aug 15, 1947, was greeted by none other than Mr. Prime Minister's Letter. Yes Saleem was destiny's child. Born as an illegitimate son, he got all the good things that life had to offer, thanks to the nurse who without forethought swapped children just after their birth. Baby Saleem, naturally benefited in the process as he was entitled to all the care and riches of Shiva's household, Shiva, one of the 1001 children born at the same time, on the other end was relegated to the darkness of slums.

Noses and Knees, Nose and Knees. Saleem with his powerful nose could smell out every damn thing on this earth, be it the smell of anger or jealousy. Interestingly, he could read other minds and was endowed with the power of telepathy. Shiva on the other end had preternaturally powerful knees, knees that were exclusively used for pushing, shoving and crushing others. Though royal blood ran in his veins, his actions spoke otherwise. He turned out to be a brutish killer. Saleem, however, is portrayed as a nice fellow. His aberrations are shown in lighter vein, while Shiva's aberrations make you feel sick.

The use of the term 'optimism' is anesthetizing. The analogues employed are breathtaking. Numb as ice, clean as a slate, main fresh-water pipes which were city's lifelines began to blow fountains into the air like giant steel whales, tiny grain of grit in the sea of old age and so on. Philosophy dealt in the form of Snakes and Ladders. For every ladder you climb,a snake is just waiting around the corner; and for every snake a ladder will compensate. Very descriptive, simply explains the painstaking efforts put in by Rushdie. The story some time may seem long-winding, the language used may seem incomprehensible, but carry-on is the catchword here.

The political scenario post- Indian independence is nicely interwoven into the story. That's makes you wonder about Rushdie's brilliance. Rushdie dishes out everything history, politics, myth, food, magic, wit and dung all in one book, the partition of India and Pakistan, the power of "The Widow" Indira Gandhi, war and, finally the enforcement of martial law in the country.

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The Corrections by Jonathan Franzen : Greatest Books of All Time

Can You Be A Character In The Corrections
by Jonathan Franzen?

While reading The Corrections, many readers felt glad they were not one of the characters, but could easily visualize themselves making the same mistakes they were making. In the conventional sense, The Corrections didn't have a plot, but it did explain how the characters got where they were. Take Gary for example, who was sure in his heart he didn't want to have a marriage like his father who dominated (or bullied) his wife. As a result, his wife started dominating the marriage, to the point of absurdity. The author doesn't feel the need to point it out, it's clear to everyone reading the novel.


 Greatest Books of All Time : The Corrections by Jonathan Franzen Greatest Books of All Time : The Corrections by Jonathan Franzen


What Went On In His Mind?
Jonathan Franzen has written some nonfiction as well, and most of it gets referenced in whatever piece is being written about him. For him, writing the third book was extremely difficult, because when he was researching for it, the world was moving differently. Complicated things were being simplified and this callous approach incensed him no end. But the novels based on similar topics were too dull, in his opinion, so he didn't write for a long time.

Nonfiction Is Easier
Jonathan Franzen says nonfiction is slightly easier though getting the outline of the book in place is slightly difficult. Once the outline is done, he just has to write it. There were challenges in getting the outline right, but he had a lot to say and believed people were ready to listen to him. The Corrections appeared on the literary scene at just the right time, since it happened at the time when family bonding was increasing due to outer world success was tapering off. People are more interested in their families and are bonding well with the family members better than ever.

The Author Takes Himself Seriously
Jonathan Franzen is one writer who takes himself very seriously and is unapologetic about it. He says the writers are looking at the character (and the family) yet again, and it's a good change. He even believes the chapter itself is a short story in itself, and that when the chapter ends, a portion of the story ends. In the current age, idealism is dying fast and practical world is taking precedence over everything. So the attention being paid to the family is increasing and in a good way. Jonathan Franzen says family is the only way to make a novel meaningful and significant.

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The Blind Assassin by Margaret Atwood : Greatest Books of All Time

The Blind Assassin by Margaret Atwood

Sometimes, when reading a big book, one gets the feeling that the author set out to achieve size, as if that in itself might suggest certain adjectives from a reader or reviewer - weighty, significant, deep, serious, complex, extensive, perhaps. Sometimes - rarely, in fact - one reads a big book and becomes lost in its size, lost in the sense that one ceases to notice the hundreds passing by, as the work creates its own time, defines its own experience, shares its own world. Even then, reaching the end can often be merely trite, just a running out of steam, the process thoroughly engaging, the product, however, something of a let down. Rarely, very rarely indeed, one reads a big book that actually needs its size, justifies itself, continues to surprise as well as enchant and then, finally, stuns. Margaret Atwood's Blind Assassin is such a book, a giant in every sense, a masterpiece beyond question.


 Greatest Books of All Time : The Blind Assassin by Margaret Atwood Greatest Books of All Time : The Blind Assassin by Margaret Atwood

Blind Assassin was awarded the Booker prize in 2000 and charts intersecting histories of two well-to-do Canadian families, Chase and Griffen. The two Chase sisters, Iris and Laura, are quite different people. Born into the relative opulence of a Canadian manufacturing family, they have a private education of sorts, experienced throughout and yet alongside something vaguely like a childhood. Various aspects of twentieth century history impinge upon their lives and eventually force their family to reassess its status. Economic downturn, war and family tragedy take their toll on the father, who becomes less able to manage either his own life or his business. Something has to give. Ways of coping must be found.

Iris, the elder sister, is the first person narrator of about half of the book, the other half being devoted to a book within a book, a novel in the name of Laura, the younger sister. This novel, entitled The Blind Assassin, is an eclectic mix of experience, sex, fantasy and politics. It has made a name for Laura and retains a significant cult following many years after its publication. Laura, herself, died in a car accident. She drove off a bridge into a ravine. The car belonged to Iris. There was never any real explanation for the event.

Iris, meanwhile, has been married off to an older man, a Griffen, who seems to treat her like so much chattel. But then he is an industrialist with the wherewithal, not to mention capital, to assist the bride's family business in its time of need. Iris, therefore, experiences the Canadian equivalent of an arranged marriage. Perhaps the word marriage is a little overstated. The partnership could be better described as a merger, or a union, if that were not a dirty word because of its political connotation.

And so the octogenarian Iris, clearly anticipating the end of her days, embarks upon a cathartic outpouring of personal and family history in the hope that an estranged granddaughter might just understand a little about other peoples' motives.

The book takes us through Canada and north America, across to Europe, via an imagined universe, to political commitment, direct action and its inevitable reaction. Iris needs to write it all down. And so she works her story out, constructing it, perhaps reconstructing it, maybe inventing it from memory and relived experience against a backdrop of contemporary Canada and her own failing health. Her vulnerability, in the end, is our debt, our penance, perhaps. She is a wise old woman with much to hide, but her acerbic wit is undiminished by age, her observations of others stunningly perspicacious.

It is not often that a novel, a mere flight of another's fancy, achieves the subtle, stunning and surely enduring power of the Blind Assassin.

Philip Spires
Author of Mission, an African novel set in Kenya
http://www.philipspires.co.uk/

Michael, a missionary priest, has just killed Munyasya, a retired army officer, outside the cathedral in Kitui, Kenya. It was an accident, but Mulonzya, a politician, exploits the tragedy for his own ends.

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Appointment in Samarra By John O'Hara : Greatest Books of All Time

Appointment in Samarra by John O'Hara

Book Review—Appointment in Samarra

By James Ament

Appointment in Samarra – by John O’Hara, 1934

It’s been perhaps 40 years since I’ve even thought about John O’Hara’s books let alone read him. I had never read this one, but in an act of pure spontaneity, I picked up a ratty old copy at the city library while browsing through the stacks. Oh, what joys we can find purely by accident!

 Greatest Books of All Time : Appointment in Samarra by John O'Hara  Greatest Books of All Time : Appointment in Samarra by John O'Hara

This one apparently became an instant best seller in 1934 but not necessarily a critical success. Hemingway praised it but other notables thought it so-so and it did not win any prizes. Mr. O’Hara thought it tied for second best of his novels but he gave no other details........

Thanks : James Russell Ament

Animal Farm by George Orwell : Greatest Books of All Time

Animal Farm - George Orwell - Review Summary Notes


Animal Farm is one of the two greatest works of George Orwell, the other being 1984. Animal Farm makes satirical allegories of the totalitarian communism of Soviet Russia. The novel is regarded as one of the all-time bests ever written by any author.Animal Farm is a novel of betrayed revolution. It presents the corruption that followed the revolution led by Lenin.


 Greatest Books of All Time : Animal Farm by George Orwell  Greatest Books of All Time : Animal Farm by George Orwell

In Animal Farm, the characters are animals and human beings. Among the animals, many of them are pigs, who are more often than not rulers. Apart from pigs, we see three main horses, a donkey, a goat, some puppies, rats, the sheep (plural number), a raven, a cat and hens.

The animals are more allegorical than real. The interpretation of the meanings is often left to the reader, but generally the consensus is that they represent different classes. Again, the humans represent another class. Thus, the novel demonstrates multiple classes.

All animals are equal, but some are more equal than the others.
All animals are supposed to be of the same class, but in reality, some animals are of superior class.
Pigs: Old Major represents Lenin/Marx. He had introduced the animals to the song Beasts of England. Napoleon (allusion of Stalin), the villain, a Berkshire boar, gets more powerful gradually, with help of the puppies whom he uses as secret police. He drives out Snowball (allusion of Trotsky), from the farm and uses dogs to enforce his dictatorship. He changes the commandments to allow him have privileges such as eat on a table. He and the other pigs learn to walk upright and behave like those humans against whom they had revolted. Snowball, allusion of Trotsky, was working for the good of the farm and had won over most of the animals hearts, but was driven out by Napoleon and his dogs. Napoleon also had spread negative rumors on Snowball. Squealer (allusion of Molotov) is Napoleon's minister of propaganda, and his main assistant for all practical purposes. He uses statistics to confuse the animals and show that they had improved quality of life, and the animals, with little memory of life before revolution, accept. Minimum is a poetic pig representing all the admirers of Stalin inside and outside Russia.

Humans: Mr. Jones, a heavy drinker, the disposed tsar. His attempt to recapture the farm is spoiled by the Battle of the Cowshed (Russian Civil War). Interestingly, Napoleon eventually becomes as much a drunkard as Jones. Mr. Frederick, the tough owner of Pinchfield, a neighboring farm, represents Hitler and his farm represents Nazi Party. Mr. Pilkington is apparently nice but is shrewd. He and Napoleon draw the Ace of Spades (the highest card in a card game) and begin a bad fight, symbolizing the tensions between US and Russia. Mr. Whymper (loosely alluring Western intellectuals) is hired by Napoleon to represent Animal Farm in the human society.

Horses: Boxer is the hardest-working entity in the animal farm. He is dedicated to the success of the farm. Boxer invests all his loyal, kind, dedicated self to the farm's "good" as portrayed to him by the farms leaders. His hoofs eventually splits and he is sent to death by Napoleon when he could not work any more (and Napoleon spread the rumor that he died peacefully in a hospital). "I will work harder" was the motto of Boxer in any tough situation, and his brain-washed trust was shown by his maxim "Napoleon is always right". Clover is Boxer's companion. She works with Boxer and loves him and cares for him, and takes the blame on herself when Boxer splits his hoof. She is deeply respected by the three younger ones who eventually take Boxer's role. Mollie is a third horse - a self-centered mare - who wears ribbons in her mane and eats sugar cubes (lives a life of luxury), and is pampered by humans. Later she leaves for another farm seeking better comfort.

Other animals: Benjamin, the wise donkey who could read also, represents the Jews and lives till the end of the novel. Muriel is a wise old friendly goat like Benjamin, but dies earlier in the novel from old age. The cat represents laziness, the rats represent some arbitrary people who roam around, the sheep represent the masses (and Napoleon manage the sheep such that he is supported and believed by them) and the hens represent the rich peasants. Moses is an old raven (bird) that sometimes visits the farm from Sugarcandy Mountain, a place where the hard-working animals go after death he claims. The puppies are the ones that Napoleon specially raises and makes a secret police out of them. They become one of the backbones of Napoleon's power in the Animal Farm.

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Tuesday, September 6, 2011

The Language of Flowers by Vanessa Diffenbaugh : Greatest Books of All Time

The Language of Flowers by
Vanessa Diffenbaugh


The Language of Flowers, Vanessa Diffenbaugh's debut novel, may be the most talked about publishing acquisition of 2011. Ballantine won it in a fiercely fought auction. It has already garnered countless pre-publication raves.

 Greatest Books of All Time : The Language of Flowers, by Vanessa Diffenbaugh

Eighteen and released from the foster care system, Victoria's adult life begins with the admonition, "Your life starts here. No one to blame but yourself from here on out." The chapters alternate between Victoria's life at this point and eight years earlier when love-starved Elizabeth adopts her. Their bond, which revolves around Elizabeth mentoring Victoria on the meaning of flowers, is touching. Although a sympathetic character, Victoria is persistently angry, suspicious and unable to relate to others. Victoria's discovery of a means of communication and self-worth through her garden is masterfully interwoven through the book.

Flowers convey many emotions and messages. Diffenbach's unique book projects honesty. Victoria's loyalty to the meaning of flowers is the one thing she holds true in her life. Her desire to gift their meaning into other people's lives is touching and honorable. It is refreshing to read a book that nourishes the soul and inspires trust in human resilience. The author communicates as creatively with words as her protagonist does with flowers. The Language of Flowers may be a serious contender for a New York Times best-seller list.
The author's guide describes diligent research into the meanings of flowers from Victorian times to the present. Diffenbaugh's experience as a foster mother lends credibility to her story. A great asset to the book is her appendix titled "Victoria's Dictionary of Flowers" and an author interview.

I thank LibraryThing's Early Reviewers Program for the advance review copy.

Holly Weiss is the author of a historical fiction novel, Crestmont, writer and reviewer of newly-released books.
http://www.hollyweiss.com/.
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Greatest Books of All Time : A Farewell to Arms by Ernest Hemingway

A Farewell to Arms by Ernest Hemingway
- A Book Review


A Farewell To Arms

The novel "A Farewell to Arms" should be classified as a historical romance. Many people in reading this book could interpret this to be a war novel, when in fact it was one of the great romance novels written in its time. When reading this book you notice how every important event of the war is overshadowed by the strong love story behind it.

 Greatest Books of All Time : A Farewell to Arms by Ernest Hemingway - A Book Review

The love story is circled around two people, Frederic Henry and Catherine Barkley. Frederic is a young American ambulance driver with the Italian army in World War I. He meets Catherine, a beautiful English nurse, near the front of Italy and Austria. At first Frederic's relationship with Catherine consists of a game based on his attempts to seduce her. He does make one attempt to kiss her, and is quickly slapped by an offended Catherine. Later in the story, Frederic is wounded and sent to the American hospital where Catherine works. Here he finds a part of him he has never had before, the ability to love. This is where his feelings for Catherine become extremely evident. Their relationship progresses and they begin a passionate love affair.

After his stay in the hospital, Frederic returns to the war front. During this period, Hemmingway heavily indicates the love Frederic has for Catherine. It is evident that Frederic is distracted by his love for Catherine.
During a massive retreat from the Austrians and the Germans, the Italian forces become disordered and chaotic. Frederic is forced to shoot an engineer sergeant under his command, and in the confusion is arrested by the Italian military police for the crime of not being Italian. Disgusted with the Army and facing death, Frederic decides he has had enough of the war; he dives in to the river to escape.

After swimming to safety, Frederic boards a train and reunites with Catherine. She is pregnant with their baby. With the help of an Italian bartender, Catherine and Frederic escape to Switzerland, and plan to marry after the baby is born. When Catherine goes into labor, the doctor suddenly discovers that her pelvis is too narrow to deliver the baby. He attempts an unsuccessful Cesarean section, and she dies in childbirth with the baby. To Frederic, her dead body is like a statue; he walks back to his hotel without finding a way to say goodbye, seemingly lost forever.

I found it to be evident that there was a lot of foreshadowing and symbolism in this story, especially concerning the rain. The rain always seemed to be around when something bad was happening and when Catherine and Frederic were apart. When they were together the rain suddenly disappeared. It seemed that Hemingway was using the rain as a vehicle to show Frederic's generally hidden emotions.

I liked this book very much but there were a lot of things I was uncertain of at the end of this story. Did Catherine really love Frederic? Did he really love her? Were they both just looking for closure at a hard time in their lives? I do truly believe that they did love each other but Hemingway makes some things unclear.
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Greatest Books of All Time : To Kill a Mockingbird , By Harper Lee

To Kill a Mockingbird - A Book Review

The novel To Kill A Mockingbird revolves around a young girl named Jean Louise Finch who goes by the nicknamed "Scout". Scout experiences different events in her life that dramatically change her life. Scout and her brother Jem are being raised by their father, a lawyer named Atticus and a housekeeper named Calpumia in a small town in the south. At this point in time in the South racism and discriminations towards black was a big issue . The story begins when Scout is 6 years old, and her brother is about to enter the 5th grade. That summer Scout and her brother meet a young boy named Dill who comes from Mississippi to spend the summers there. They become fascinated with a man named "Boo" Radley, a man in his thirties who has not been seen outside of his home in years, mainly because of his suppressed upbringing. They have an impression of Mr. Radley as being this large ugly and evil man. Then comes the trial. Scout's father becomes a defense attorney for a black man, Tom Robinson, who is falsely accused of raping a white women. This has a big affect on Scout. During this trial she gets teased by friends because her father was helping this black man. Scout starts to see the racism that exist. During the trial Scout and her brother and close friend Dill witness the trial. Even though they are young they can see that Mr. Robinson is innocent. Even though Mr. Robinson's innocence was clear even in the eyes of kids, Mr. Robinson was still found guilty. Later in an attempt to escape, Mr. Robinson is shot dead. Scout is extremely disappointed at the verdict and even more at the death of Mr. Robinson and realizes the injustice that exist. Later in a cowardly attempt by the alleged rape victims father, tries to kill Scout and her brother in order to get even with her father for making him look back in court. This is when Mr.Radley makes an appearance again an stabs their attacker. Even though Mr. Radley kills a man he is not tried for murder because he was defending the Scout and her brother. Finally some justice. This gives Scout some hope that is a chance for improvement in this unjust world.

 Greatest Books of All Time : To Kill a Mockingbird , By Harper Lee

(Discussion of main themes in To Kill A Mockingbird)

There are many different themes present in To Kill a Mockingbird by Harper Lee. The first theme which I will discuss is "Prejudice". The whole story revolved around the prejudice views of this Southern community. The whole reason why the trial was going on was because of people views towards blacks in the south. Since the alleged rape victim's father has such a prejudice view towards black, he is embarrassed that his daughter was actually flirting with a black man. To combat this he falsely accuses the innocent Mr. Robinson of rape. If it wasn't for the prejudice view which existed in the south the accusation would had never been brought against Mr. Robinson. These prejudice views in the south created a double standard of justice. With all the negative points that can be found in the story in respect to prejudice, there was a bright spot when it came to the prejudice issue. This "ray of light" came in the form of Scout's father Atticus. Atticus represented hope. Hope that good people still exist. Even in a society filled with hate. Atticus represented the hope that one day things can change

The "Prejudice" theme also ties in well with the title of the book "To Kill A Mocking Bird." In Chapter 10, Scout and Jem Finch get air rifles for Christmas. Scouts father tells her and her brother that it is a sin to kill a mockingbird because mockingbirds are harmless creatures who do nothing but sing for our enjoyment. In the story To Kill a Mockingbird Mr. Robinson is clearly the "Mocking Bird". He is a good man who has never harmed anyone and is figuratively and literally shot by society because of prejudice. The jurors sentence him to death not because he did anything wrong but because of prejudice. He is then later shot for trying to escape this unjust ruling. Mr. Robinson just like a mockingbird is shot for no reason at all.

The second theme which I will discuss is "coming of age". The "Coming of age" theme basically entails a character who evolves to a new level of self awareness through his or her experiences in life. This is clearly the case with Scout in To Kill a Mockingbird. An example of Scout's "coming of age" can be seen when she meets her friend Dill. Dill comes from a broken home and lives somewhere beyond Alabama. Scout who comes from a good home is awaken to the different quality of life that exist and is able to come to a conclusion that life exist beyond the world she knows. Through these experiences she grows more tolerant of others, learning how to "climb into another person's skin and walk around in it." On her first day of school she finds that just like with Dill there are both social and poor classes in society, some are respectable and others not. She also learns that her father is an extra-ordinary man, fighting for a Negro's rights in court. During the trial of Tom Robinson Scout learns about equality and inequality and finally about racial prejudice. By the final chapters of the novel, Scout goes to another "coming of age experience." She learns that good people can still suffer injustice. She realizes this when she see's Tom Robinson suffer injustice even though they did nothing to deserve it. She discover that the courts does not always result in justice. In the end after all of Scout's experiences and discoveries we get the sense that she will not follow the prejudice views which her society upholds. In the end Scout had matured and grown more as a kid, than many adults will do in there lifetime.

The third and final theme which I will discuss is "Justice". In the story To Kill a Mockingbird I feel,the author, Ms. Lee portrays true justice as being best seen through the eyes of the innocent. In the story Scout and her brother, being the innocent,can clearly see the injustice being done to Mr. Robinson. In contrary to Scout and her brother other people in society more specifically the older people in the town, the people who have lived through different experiences, become blinded when it comes to true justice. Or maybe they are not blinded but just choose to ignore it. This is clearly seen when they sentence an innocent man to death. This ignorance of justice can be blamed on the prejudice views which are present and eventually instilled in society in the south. So I feel that Harper Lee is connecting justice with innocence to a certain extent. In my opinion Harper Lee portrays justice as being easily detected. The reason I say this is even the young justice. The problem is society can instill beliefs that can act as a veil and blind the people from justice. The only way to uncover this veil is through people like Atticus who can pass his morality and nobility to the young and the "blinded"

(Would I recommend this book?)
I would definitely recommend people to read the book To Kill a Mockingbird by Harper Lee. I found it to be an interesting and powerful book. I feel the book does a great job in portraying the extreme prejudice that existed in the south at that time. I feel this book makes a powerful statement on how justice can be altered through racism. I also think that the themes found in the book are themes which can still be found in our current society and that makes it the more interesting. You can even make a case that prejudice still has an effect in our legal system today. So if you are looking for a powerful book of "coming of age" and the battle for justice I would highly recommend To Kill a Mockingbird by Harper Lee.

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Greatest Books of All Time : Lord of the Flies

Lord of the Flies, By William Golding



Everyone knows the premise of Lord of the Flies. It's one of those stories that have become an indelible part of our zeitgeist, like 1984 or Macbeth. I don't know when I was first exposed to the concept, but the most striking adaptation of the story for me was an obscure episode of The Simpsons, in which the children of Springfield find themselves stranded on a small island after a bus crash. Having now read the actual book, Lord of the Flies, I find myself compelled to go back and watch that episode of The Simpsons so I can appreciate its brilliance all the more.


But, a reminiscence of childhood TV is not what this review is about. William Golding's famous work, Lord of the Flies, follows the attempts of survival by a disparate group of British school-boys, stranded on a tropical island. It's unclear what, exactly, brought the boys to the island, but we do know that, faced with war, the bunch of them were loaded onto a plane and flown over the Pacific, where they were shot down. As the book was published in 1954, it's unclear if the war that acted as an impetuous was supposed to be the Second World War (maybe the book was written during the conflict and published at a later date?), or it is meant to be a new war. The British presence in the Pacific seems to imply a new war. If that is, in fact the case, than Golding as created a dystopia within a dystopian future - which gets bonus points from me!
Stranded the island, the group of boys is forced to develop a set of rules and laws by which to live. Initially divided between 'littleuns' and older boys, further cracks develop in the group when the older boys experience an ideological division between those who put hunting as a priority (led by Jack) and those who place a premium on rescue (led by Ralph). In a world where parents are non-existent, boys are allowed to be boys, and rules chafe, the majority of the group quickly turns to the easier way of life and supports the tribe which allows the inner beast to dominate. We then see even the most basic of social tenants break down and atrocities occur.

This work was Golding's first published novel and it shows (by the way, how depressing is it that if your follow-up works can never touch the fame of your first?). There are occasions where re-reading is required in order to understand what the physical aspects of a situation are, which is a cumbersome task for an adventure story. However, putting this aside, it is still a good read. Golding's characters are well crafted and balanced - though simplistic in some ways, it almost seems apropos, as they are in fact children trying to navigate a horrendous situation. I enjoyed the fact that Golding does not impose moral clarity on Ralph until the very last page; it strengthens his plot (while in a book like The Hunger Games, it weakens it).
I can see why this book would be forced reading for high school English classes. There is no doubt that there are multiple layers of interpretation to be found in everything, from the presence of a natural swimming pool, to the importance of the conch shell, to the final emotional conflict in the closing moments of the story. I would imagine that what you see in each turn of the page depends on where you are in your life, and how deeply you'd like to explore it. I'll fully admit that, while I noticed these aspects, I chose to shy away from them: as I don't have to hand in a 10 page paper on literary symbolism at the end of the week, I was able to read and appreciate this work as I never did with 1984 and Macbeth. Rather, I sought pleasure in the plot and characters.

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Greatest Books of All Time : The Catcher in the Rye

The Catcher in the Rye, by JD Salinger


My latest read is one that appears on almost everyone's 'to-read' list. And I'm stumped as to why. The Catcher in the Rye by J.D. Salinger is an American classic that I've heard about for years, but only recently read. To me, it fits into a particular genre of books - one that is easily identifiable as being written in the first half of the preceding century by Americans, just like The Great Gatsby, or The Graduate. I think the real problem lays in the fact that there is no real plot to these books, merely a collection of observations about human emotions, strung together by characters who aren't the least bit likeable, but who have attained entrance into the zeitgeist due to generations of readers. These books strike me as trying far too hard to be meaningful, and perhaps Salinger's work is the leader of the pack.

 Greatest Books of All Time : The Catcher in the Rye, by JD Salinger

The story focuses on Holden Caulfield, an entitled rich boy from New York. Holden's biggest problem with the world is that it is full of 'phonies' - people who are too polite, people who are less intelligent than he is, people who don't meet his expectations. Holden begins telling his story at the point where he has been kicked out of yet another boarding school. Afraid to tell his parents, but unwilling to stay at the institution for another 3 days, Holden bolts for New York and sets up in a sleazy hotel. While in New York, Holden meets up with an old girl friend, an old teacher, and his kid sister.

Throughout Holden's time in the city, we learn more about his personal history. Holden's father is a corporate lawyer; he has an older brother who is in Hollywood writing screen plays, and a younger brother who died of leukemia; he's been expelled or dropped out of various boarding schools; and he's a virgin, for which he blames himself for being too much of a gentleman to force girls. Most importantly though, we learn that Holden is a coward. He calls himself such multiple times, but he's a far bigger coward than he's willing to admit to himself.

And there's the rub of the story - Holden won't admit anything to himself, beyond surface niceties. Fine, he will say that the fact that he's bounced from school to school is his fault, but he doesn't mean it. We repetitively see him parroting back the opinion and advice that responsible adults give him during his narration, and it strikes me that his willingness to accept blame is something that came from being lectured countless times about his unwillingness to buckle down. Finally, while discussing his situation with an old teacher that he respected, I felt that Holden was going to finally learn why he was a habitual failure - this teacher tells him that life is a game and, whether you like it or not, it's a game that has to be played or else you risk a crash and burn that you can't bounce back from. Holden finally seemed to listen and (maybe) get it. Then the teacher made a pass at him, and he ran, forgetting everything he seemed so willing to absorb.
The only other moments of emotional or intellectual honesty are those that Holden seems experiences while with his sister, Phoebe. She asks him at one point what he's going to do with his life, to which he describes his ideal job as a fantasy of his, based on a poem by Robby Burns. The poem runs, "If a body meet a body coming through the rye," but Holden thought the 'meet' was 'catch,' and so his fantasy is to keep the children he envisions running through a field of rye from running of a near-by cliff by catching them before they fell. Ah, the delusions of one who has never had to apply himself. In the end, Holden is placed in a mental health institution (I think - Salinger never overtly states it), and the story ends.

The Catcher in the Rye seems like a work that would pop with people in their late teens/early 20s, before they wake up to the reality of the world in which rent it due on the first of the month, you have to buy your own toilet paper, and you hate your job but feel you can't quit. I can see Holden's tale of woe appealing to those who find themselves is a similar boat as the main characters, in which there are no real responsibilities in their lives, and the veneer of cynicism that applies itself after half a decade of self-reliance has yet to solidify. For me, however, Holden's tale is one of self-deluded grandeur, in which he has yet to be forced to grow up. His concerns are ones that normal, hard-working, self-aware people never have to struggle with, and are the stronger for. There was nothing in Holden's life that was particularly difficult to deal with, and his teen-angst was an invention of his own creation. In the end, Holden was the biggest phony in his own tale.
Salinger's work didn't resonate with me. Because I couldn't sympathize (or even empathize) with Holden, it felt like 214 pages of teenage emotions that have no place in the real world. I wonder though, had I read this work 10 (even 5) years ago, would my outlook be different? I don't know, but what I do know is that The Catcher in the Rye has no place on my personal 'to-read' list.

I spend a lot of time reading. So much so, I have eight bookcases in my home. I want a place to put up book reviews and info on my favorite authors, so created a blog called Eigh Bookcases, which can be found at http://8bookcases.blogspot.com/

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